Thats Customer Focus

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    Recently named a Top 10 Customer Service Book  - click here for details

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    "If you really want to understand how to create and sustain Customer Focus, this book is worth every penny."-Thomas W., Texas
    Ten Reasons Why Customer Focus and This Book is Worth Your Consideration

    We know you want value for your hard earned cash and you need a good reason before you spend it. Here are ten good reasons based on several independent research studies.

    X.   Between 85% and  95% of senior business leaders believe that the next competitive differentiator is Customer Experience.  Implementing a comprehensive Customer Focus Strategy will give you a unique competitive advantage.

    IX.  Beyond price and quality, your customers value how they are treated. Only 12 -14% of customers leave for product reasons while 68% leave because of poor treatment by employees.

    VIII. Only 4% of unhappy customers ever complain; 90% do not bother to complain and simply go elsewhere. Your customers are looking for maximum value when spending their hard-earned cash, particularly in this economy.

    VII. 80% of companies believe they deliver a superior Customer Experience however only 8% of their customers agree. Your customers make their buying decisions based on their perceptions of your organization, not your perception.

    VI. Companies lose 50% of their “satisfied” customers. "Satisfy" means providing nothing more or less than the customer expects. Customers want to deal with those who demonstrate that their business is valued. Creating a Customer-Focused Culture is a proven strategy for both short-term success and long-term growth.

    V.   Keeping your existing customers is cheaper and more profitable than getting new ones. The average value of customers is 8 to 10 times their initial purchase. The cost to attract a new customer is 5 to 6 times the cost to save one.

    IV.  The cost of poor service ranges between 25% to 35% of your operating expenses. Aligning internal processes and ensuring every employee understands how he or she contributes to the customer experience will reduce the cost of poor service.

    III.   Customer Focus is a profit strategy. Low customer focus companies average a 1% Return on Sales and lose 2% market share each year. High customer focus companies average a 10 -12% Return on Sales and grow 5 - 6% a year.

    II.  This book will help you to increase customer retention, create customer loyalty, and ensure sustainable long-term revenue. A 5% increase in customer loyalty will contribute between 25% and 125% directly to your bottom line.

    I.   This book provides a detailed roadmap, clear instructions and useful tools which you can use to create and implement your own customer-focused strategy and implementation plan.

    That’s Customer Focus! is available in paperback and e-book formats. You can purchase a copy of the paperback for only $29.95 on Amazon.com or you can download your copy of That’s Customer Focus right now for only US$21.20.

    Our e-book version is available through Clickbank.com. And, when you purchase our e-book you also get a 60 day money back guarantee which is as follows: . "ClickBank sells our products - they are a trusted online retailer specializing in digitally delivered products.". ClickBank will, at its option, replace or repair any defective product within 60 days from the date of purchase. After 60 days all sales are final. ClickBank does reserve the right to alter or revise its return policy at any time."

    "This book is a Boss' survival guide to Customer Focus. Very well written, covers all the bases of Customer Focus and very readable."- Charles G., Montreal

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    By The Numbers - Rankings, Stats and More

    Release Date:2007-05-03
    ReviewCritical.com Sales Rank: #19695
    Category Rankings:

    #1857 in Management & Leadership


    Price:USD 21.20
    Refund Rate estimate:1.25 %
    Refund Period: 60 days
    Vendor ID:TCFCB1

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    PhraseCountDensity
    customer service70.194
    focused organization60.166
    customer experience60.166
    service standards50.139
    service values50.139
    sustain customer focus40.111
    customer expectations40.111
    entire organization40.111
    service experience40.111
    focus strategy40.111

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    • 2011-06-19 : This exceptional e-book shows you how to create a truly Customer-Focused organization and reap the financial gains associated with effective customer focus. It contains almost 200 pages of examples, illustrations, case studies, tools and more that work.

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