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Product Teaser

Let me start by giving you some reasons why you can trust that I know what I am talking about.

First, I have done a lot of research in two different fields, and for most people an understanding of BOTH fields is required to have success with their diet. Those two fields are low carbohydrate nutrition and human motivation.

Second, it's not just theoretical with me. I know how to fail on a low carb diet. Before I succeeded I failed three times. That gave me the experience and motivation I needed to figure out what factors lead people to fail on their low carb diets.

And, third, I learned how to succeed on a low carb diet. And I have reaped the rewards, including a leaner and healthier body, loose-fitting clothes, and a peaceful, "in-control" feeling.

At one point in my life I put on ten pounds a year for six straight years.

That's when I first came across a low carb diet, and gave it a shot.

I lost 30 pounds pretty quickly.

But guess what? I started eating carbs again and the weight all came back.

I repeated the process a couple more times. Losing 25 pounds, then putting it back on again.

This new pattern was better than putting on 10 pounds a year, like I had been doing. But it greatly frustrated me that I couldn't consistently stick to my diet.

While all this was going on I studied human motivation while writing my Ph.D. Dissertation, and I developed the ASR Human Motivation Model.

. . . the neat thing is that when I do cheat, I understand it. You know . . . and I know what I need to do."

Amy Yeller, First Grade Teacher

This model, six years in the making, explains what motivates us to do the things we do, and, most importantly for our purposes, it explains what motivates us to eat the things we eat.

And this is the exciting thing. When I applied this new understanding of human motivation to my diet, I soon discovered exactly why I was cheating on my diet.

And it was easy from that point to do some brainstorming, and some research, and come up with many effective ways to overcome my self-defeating behaviors.

When I finally figured out the formula for low-carb success, I wanted to help other people finally succeed like I did.

So I set out to make the model of human motivation as easy to understand and practical as I possibly could, and wrap it all up with good humor, so as many people as possible could benefit from the message in a book.

I spent a lot of time producing the book Stop Cheating On Your Low-Carb Diet!, and now it's ready. I'm really proud of this book, and know it will be helpful to thousands of low carb dieters all over the world.

Now I'm guessing you might want to ask . . .

"Will It Work For Me?"

Yes! Let me explain:

Stop Cheating On Your Low-Carb Diet! is NOT just a collection of "common sense" tips.

Instead it relies on the scientific idea that we have three distinct parts within us that motivate us to do different things for different reasons.

And sometimes these different parts of ourselves conflict with one another.

Now, that might sound kind of familiar, but I assure you that this is not just a rehashed version of Sigmund Freud's "ego", "id" and "superego".

--Kristen Villers RN BSN August 8, 2004

The ASR theory relies on very recent discoveries in the fields of evolutionary psychology and cognitive science.

But don't worry too much about the science. I've made it easy to understand.

In fact, this is what Sharon Yeamans has to say about her copy of the book:

"I love a book with humor!!! ... I feel that a lot of what you said can also be applied to life in general, and I love a book that leads me on to other books to read ... The reading was easy and to the point. Thank you for the words of encouragement in continuing my low carb lifestyle." -- Sharon Yeamans, Houseperson and Mother, formerly employed outside the home, and crazy to the max!!

This is the thing...

A proper understanding of your three motivational systems can help you diagnose the cause of your self-defeating behaviors very precisely. And that will help you devise strategies to get all three parts of yourself pointing in the same, low carb, direction.

Basically, you will take three parts of yourself that sometimes don't get along very well, and teach them to sing a glorious, three-part, low-carb harmony.

And, when you learn to do THAT, you will receive the added benefit that all of the bits of advice presented in the book won't seem like just a jumbled mess of good ideas.

You will actually see how they all fit together.

And all those scattered bits of wisdom you've found in other low carb writings will fit together into the same system as well.

It will finally all make sense!

But don't think about ordering just yet...

The first warning is about other low carb diet books.

The second warning is about this book:

Warning #1: You will not have a complete low carb solution until you have these six things.

1. You must understand how to do a low carb diet, and have some recipes to get you started. (Many books do this fairly well.)

2. You must understand how a low carb diet works in your body. (Many books do this fairly well.)

3. You must know how stress leads to carbohydrate cravings. (Some books talk a little bit about this, too.)

4. You must learn to develop an accute sensitivity to your own cheating behavior, and have the skills to analyze your behavior in a way that will lead to successful counter-measures. (This is rarely given the attention it deserves in most low carb diet books.)

5. You must understand the social dimension of your life, and how it affects what you eat. (It is quite rare to see this in a low carb diet book.)

6. You must have a solid understanding of human motivation. (No other low carb diet book will give you this!)

Most low carb diet books give you a good treatment of only the first two things.

Chances are you already own a book that explains how to do a low carb diet -- complete with recipes. That's a good start. If you don't have one of those books, you should go get one. You won't find that information in Stop Cheating On Your Low Carb Diet!.

But clearly what those books cover is not enough to ensure success.

And here's the second warning...

If you are looking for yet another low carb diet plan with just a slightly new "tweak" on every other low carb diet plan, this book is not for you.

...AND ...

If you are looking for yet another low carb diet book that consists of 30% information and 70% recipes, this book is not for you.

Everyone should have a low carb diet book that has a diet plan.

For the record, my favorite low carb diet plan books are these:

• Dr. Wolfgang Lutz's Life Without Bread
• Dr. Loren Cordain's The Paleo Diet
• and Dr. Gregory Ellis's Ultimate Diet Secrets

I have benefitted greatly from these books, and recommend them highly. These books serve quite well for a FIRST book on low carb dieting -- as would these books:

• Dr. Atkins New Diet Revolution
• The South Beach Diet

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