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Here are what I see as the cons to working with iPhone Ad Networks:
- #1 con – looks like this type of advertising is going away
- You are not really driving “real” users*
- Since these users might not want your app, it could negatively impact your star ratings
* So if you don’t drive up your rank enough to get a lot more organic downloads, it’ll not be worth it. These people weren’t looking for your app. They wanted something else and had to download your app to get it.
Promotional Companies
I call them promotional companies because they have some unique way of promoting your app. The best of these offer something that consumers like and help developers drive ranking through a big spike in downloads.
The two that come instantly to mind are App Circle from Flurry and Free App a Day.
How Flurry’s App Circle works:
- Flurry’s got relationships with thousands of developers
- They’ve convinced those developers to put a “more apps” button within their apps
- Flurry will promote you in those “more apps” sections on a cost per download basis
How Free App A Day works:
- It is mostly for paid apps. You make your paid app free for a certain number of days
- Free App a Day promotes that now free app to it’s thousands of users and you soar up the charts
- I currently see several apps they’ve promoted in the pass few days (Chop Chop Soccer and Top Girl) in the top 100 free
- In most cases you pay them a flat fee for promotion
Promotional Company Pros
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By The Numbers - Rankings, Stats and More
Release Date:2010-05-25ReviewCritical.com Sales Rank: #5969
Category Rankings:
#26 in Apps
Price:USD 29.95
Refund Rate estimate:0.16 %
Refund Period: 60 days
Vendor ID:BROOKINMT
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Suggest improvements hereHosting Location
- Website: http://www.onlinemarketingrant.com
- Server IP: 69.89.31.151
- Hosting server location :
- City: Provo
- Region: Utah
- Country: United States
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Vendor Updates for Affiliates
Product description updates for affiliates (sales partners) by the owner. Usually short 1 sentence descriptions, with some stats focusing on the profitablitiy of the product trying to convince affiliates for promoting it.- 2011-06-19 : This eBook is for iPhone app developers. It is 50 pages and has 3 main sections. Section 1 will help them learn how to make a great app, Section 2 will help them learn how to market their app and Section 3 is full of great resources.
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