The Headline Hero's Master Guide to Writing Winning Headlines

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    • Why you should engage your reader in a conversation   (page 16)

    • Jenny and Penny from Exeter - and why they're so important     (page 18)

    • Why £927,457 is far more money than a million pounds     (page 22)

    • Magic words that mean far more than any dictionary will tell you     (page 28)

    • You already know about features and benefits, but what are super-benefits and why are they so important?     (page 31)

    • 'It isn't a motorcycle, it's a Harley'. What that teaches us and how we can use it to our benefit.     (page 33)

    • The power of testimonials - but be careful how you use them.    (page 46)

    • How to get your reader to focus on the better life that awaits them at the end of the next ... advertisement.    (page 52)

    • A quote from a US perfume billionaire which gets right to the heart of market positioning.     (page 58)

    • How to dream up 100+ alternative headlines for your advertisement and why you should.    (page 60)

    • And how to get computer software to do it for you, as long as you understand the pitfalls.     (page 69)

    Do you think that might help you write winning headlines?

    With our 60-day guarantee you can find out with absolutely no risk at all.

    Just read the book, apply the teachings to your headline writing and watch your results snowball. Keep it on your desk next to your dictionary or on your desktop, and refer to it every time you need to create a headline. If you feel you haven't learned anything worthwhile, then I couldn't in all honesty keep your money.Is that fair?And when you buy 'The Headline Hero' we will include, free of charge, two superb bonuses - just to say thank you for your business.

    Super Bonus #1 - The Secrets of Email Subject Lines

    Did you realise that barely 15% of opt-in names will open your emails? Of all the people who asked to get emails from you, more than 85 out of every 100 won't even bother to open them and read them.You need a great subject line that forces people to open your emails. However good your message, if people don't open your email they can't read it.But a subject line is not a headline ...This free bonus 'The Subject Line Swipe File' shows you how to double your opening rate using simple but hugely effective strategies. That's twice as many readers for your skilfully crafted headline and email text.And there are some quite simple ideas that even the experts don't know about, and certainly don't use.Here's what one expert said after reading 'The Subject Line Swipe File'

    "I've been marketing successfully by email for more years than I care to remember, but I learned a thing or two new when I read this bonus eBook. Well done, Headline Hero."A.H., Cleveland, UK

    Super Bonus # 2 - The All-Time Classic 'Scientific Advertising' by Claude Hopkins

    If you've read anything about advertising you've no doubt devoured 'Ogilvy on Advertising' by the eponymous David Ogilvy. Considered one of the greatest ad-men of all time, he was never one to lavish praise indiscriminately. He was, however, a fan of Claude Hopkins and his classic work 'Scientific Advertising', describing it as a "must-read". He was further quoted as saying "Nobody should be allowed to have anything to do with advertising until he has read this book seven times." Praise indeed.

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    By The Numbers - Rankings, Stats and More

    Release Date:2011-09-07
    ReviewCritical.com Sales Rank: #13054
    Category Rankings:

    #2621 in Copywriting


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    Refund Period: 60 days
    Vendor ID:GEORDIE321

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    • 2011-09-09 : Let the Headline Hero Show You How to Write Winning Headlines That Can Increase Your Sales by 1600 percent

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