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Posted on November 25, 2009. Filed under Crazy Stuff, New Business Ideas, Small Business Resources and tagged Affiliate Marketing, Bottom Line, Business Opportunities, Crackdown, Disclosure, Fake Business, Financial Advice, Ftc, Hammer, Hurry, Jim Edwards, Kickbacks, Marketers, Million Dollars, New Laws, Online Business Owner, Product Endorsements, Promoting A Product, Real Death, Successful Online Business, Tainment, use of testimonials.HEADS UP DISCLAIMER: I’m not a lawyer (nor do I pretend to be) so anything you read on this blog should NOT be taken as legal/financial advice. You should ALWAYS get your own suit wearing legal team to check this stuff out for yourself. So make sure you’re looking at everything you read here as pure info-tainment. Because that’s EXACTLY what it is… Nothing more. Got it?
Also, this is a blog post/interview by Jim Edwards that you’ll want to check out as well
The REAL Death Of Affiliate Marketing (And Just In Time For Christmas!)
By now I’m sure you’ve heard the FTC is dropping the hammer starting Dec 1st 2009 regarding product endorsements and the use of testimonials in marketing… (And if you’re one of those marketers living outside the USA everything still applies to you if you plan on selling inside the country… even online)
So while you may know changes are coming, what you may NOT know is how far these new changes will reach.
Here, if you’re in a hurry I’ll bottom line it for you:
On December 1st 2009 ALL Marketing As You Know It Will Change Completely…
As I’m a fairly successful online business owner what first got my attention was the forum chatter about the new laws regarding use of testimonials and kickbacks (affiliates/disclosure of material connections)
Most of the Big-Kids in my market thought the changes would effect those “I Made 9 Million Dollars In 15 Seconds!” sort of testimonials and also require anyone promoting a product to disclose if they were getting a cut.
And yes, that’s totally true…
Under the new laws you can no longer show best results unless you also show average results. You also need to disclose if you’re making a buck off recommending the product to people…
No big deal, right?
I mean, changes like that can only help people by removing moronic/obvious fake business opportunities and weight loss programs… Sweet!
But that’s not where the laws stop… that’s not even close to where they start!
In fact, the changes are so sweeping it would take me at least 10 pages just to scratch the surface of testimonial usage.
This is simply much, MUCH bigger than anyone was lead to believe…
Just How Big Are These New Laws? Here’s An Example:
ClickBank (A Billion Dollar Company) has what’s called an “Open Affiliate Program”.
This means anybody with a computer, some free time and a dream can get a link, promote a product and get paid every time somebody clicks and buys…
Super cool, right?
Hey, that single technique has been responsible for improving the financial lives of TONS of people (including myself)
Under the new FTC laws… those days are GONE.
Under the new laws (and this is just my interpretation of legal jargon) you can no longer make any claims about a product you’re endorsing unless you’re personally using it and can SCIENTIFICALLY verify the results you’re claiming.
In fact, this is so far reaching it would appear if you are...
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By The Numbers - Rankings, Stats and More
Release Date:2009-01-12ReviewCritical.com Sales Rank: #13445
Category Rankings:
#2692 in Affiliate Marketing
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Refund Period: 60 days
Vendor ID:GURUTGAX0
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| internet marketing | 8 | 0.087 |
| make money online | 5 | 0.054 |
| jonny andrews | 4 | 0.043 |
| post jonny | 4 | 0.043 |
| mind numbing | 3 | 0.032 |
| blog post | 3 | 0.032 |
| breaking news | 3 | 0.032 |
| affiliate marketing | 3 | 0.032 |
| financial freedom | 2 | 0.021 |
| danella rutherford | 2 | 0.021 |
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Vendor Updates for Affiliates
Product description updates for affiliates (sales partners) by the owner. Usually short 1 sentence descriptions, with some stats focusing on the profitablitiy of the product trying to convince affiliates for promoting it.- 2011-06-19 : Enjoy Watching Your Affiliate Commissions Spread In This 100% New, 100% Viral Program...
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