Have you ever had a sinus infection that

kept you up at night, and wouldn't go away no matter what you did ?

People with chronic sinus infections are desperate buyers. (And I know this first hand.)

You can't comfortably go on day-after-day with a nasal drip, a constant headache, achy gums, low grade fever, or that stuffed head feeling. You'd want to stick a vacuum up your nose and suck out everything except your brain and your eyeballs.

It's not an illness that kills you. But it will make you extremely desperate to find a solution. Especially if you've gone through rounds and rounds of antibiotics, and nothing seems to be working.

People who are losing their hair are desperate buyers too. So are teens and adults suffering from acne. And most definitely people with smelly feet.

Selling information to buyers who live with these types of problems is easy because the problem is clear, obvious, bothersome and possibly embarrassing to the person who has the problem. It's a no brainer.

And this theory doesn't apply solely to people with health issues.

Desperate people come from all types of situations. And a good percentage of them have the same burning desire to clear up an issue in their lives.

That's why when I write... when I sit down to develop an information product... I write for desperate people 90% of the time. I'm able to make more money with far less work, compared to a typical how-to author.

Would you like to learn how to fatten your bank account by targeting people who are sweatin' bullets for your type of information?

Then check out...

DesperateBuyers Only: An Information Product Creators Guide To Writing and Marketing So That People With Problems Will Buy

UPDATED FOR 2010/11

First off, before you start thinking that this is a repeat of other "how to create an information product" e-books out there, let me clear the air.

It's not.

When I originally wrote Desperate Buyers Only some years ago, it was really just a handbook I was using in my own business. I began putting it together because I had read so many other e-books from other experts, and found that their techniques just didn't match my writing personality.

You see, I knew that I wanted to write e-books and reports for several different audience segments.

I also knew that in order to do this and be successful online, I would have to figure out how to streamline much of the writing and marketing processes.

Even though all the guru's were saying start your own free newsletter, do a blog, create a free promotional e-book, I knew it wouldn't be feasible for me to do these things for 10 different products, all related to different niches.

That's when I sat down and began writing my own infoproduct creation guidelines, based on how I wanted to run my business.

Over the years I've tested my ideas and theories with my products. What I have today is basically my final draft. After literally years of tweaking the formula, I've found something that works pretty consistently AND matches the way I want to run my publishing empire.

The best thing is, since I originally wrote Desperate Buyers Only for myself, it's  NOT some 10lb tome with 100 idea generating techniques, 20 CD's and 400 different ways to market your information product.

Everything contained within has worked for me, over the development of several different information products.

You won't learn how to create information products for photographers who want to enhance their macro photography skills, or for NYC visitors who want the low-down on all the hottest clubs.

As I've said before, "how to" without the desperation factor is a big no-no in my book.

But you will discover how to create infoproducts for...