• More articles?
• More copywriting sites?

Do you really think what's holding you back is that you just don't have access to everything you need to become a great copywriter, OR could it be that you have everything you need, but you're simply wasting most of its potential?!?

Seriously, Ask Yourself...

• 'Do I have pages and pages of unused (a.k.a. useless) notes from attending expensive seminars?' Are you getting much value from all those messy, jumbled notes that you spent a fortune to get? Are they sitting, hidden away somewhere because you just don't have the time or courage to attempt to organize them into something useful and valuable?
• 'Do I remember more from the last $9 Hollywood movie I watched than I do from those $997 copywriting DVDs I watch every now and then?' Would those DVDs you spent a considerable amount of money on serve you better as drink coasters? When you watch them (or better yet, IF you watch them), are you doing it leisurely, with a drink in hand, like watching TV, or are you actively capturing new tips and ideas that add to your overall clarity of copywriting?
• 'Do I collect a boatload of copywriting books, spend time reading and and occasionally underlining them, then put them back on the shelf?'OK, so you've read some copywriting books, and you've underlined some useful stuff along they way.BIG STINKIN' DEAL! Chances are, that if I picked up one of those books and asked you to tell me just 3 points you underlined, you probably couldn't tell me even 1! Reading and underlining are a total waste of time without some sort of resulting impact on your skills, don't you think?
• 'Do I bookmark a seemingly endless collection of copywriting blogs, articles, and complete ebooks that I eventually forget about?' This is called virtual pack-ratting (or compulsive hoarding of 'stuff' that, in the long run, does nothing but clutter your mind and provides no real long-term benefit). How much of this virtual junk do you have stored away somewhere on you computer? Be honest with yourself! Do you have the, 'I'll get to it someday' mentality, only to realize that with each passing year, your precious collection is doing nothing but growing and consuming space on your hard drive?

Isn't this behavior all a bit insane?

The Key That's Preventing You From Becoming A World-Class Copywriter

While reading books, going to seminars, and watching DVDs are all important, there comes a point in time where you need to stop collecting and consuming, and instead bring all that collective knowledge together into something organized and useful - something that gives you a trait that all great copywriters have.

I'm talking about...

Clarity!

This is the ability to see and understand copywriting from a totally unique perspective, where you not only clearly see how all the elements of writing copy fit together, but how to use them like a master to generate profit-pulling copy.

Do you have clarity when it comes to your copywriting?

If you don't yet, and you think that filling your head with more stuff (books, DVDs, seminars) is the answer, then you need to take to heart this important statement:

"Quality learning is WAY more effective than quantity learning."

This is the main reason why I created The Copywriter's Brain.

Now, in addition to understanding the importance of crystal clarity when it comes to mastering copywriting, you need to know something else...

A Simple Discovery I Made That Will Save You Time And Help You Learn Copywriting Faster Than Ever Before

Tell me if this isn't true about most copywriting 'gurus':

Each one has a 'unique system', 'closely guarded secrets', and a -fill in the blank- awesome thing that no one else does.

If you're exposed to these kinds of messages long enough, you'll be led to believe that every single copywriting system or book out there is overflowing with nothing but 100% original, unique, and never heard-of material that you'll get nowhere else.

Just the thought of that is enough to make any up-and-coming copywriter's heart palpitate with anxiety - isn't it a bit overwhelming to think that the huge box of books and DVDs you just spent a month's salary on is nothing more than a 'drop in the bucket' to all that's out there to learn?

There was a time when I believed this myself, and I didn't like feeling that no matter how hard I tried, no matter how much I learned, my knowledge and expertise about copywriting were always going to be vastly incomplete.

But I discovered something totally unexpectedly while I was putting The Copywriter's Brain together that changed my mind completely!

Something I want to share with you that you may find hard to believe, but something I'm sure you WANT to know.

The Breakthrough!

You see, when you spend 100s upon 100s of hours learning anything, especially with the intense focus and purpose I had with copywriting, you begin seeing things in a very unique way - you see things you would have probably never noticed before...

The simple discovery I made as I was developing The Copywriter's Brain is that, after a certain point, supposedly 'new', 'secret', 'never-before-seen' stuff I was learning about copywriting wasn't really new at all - it was usually something I had already learned, just taught a different way.

In other words, I discovered there were literally dozens of different ways used to convey that a headline should capture someone's attention, but the single lesson was the always same - headlines should capture attention.

I only needed to learn it once, not 26 times!

Admittedly, this happened only on a rare occasion at first, but as I continued devouring knowledge and adding it to the brain, this redundancy factor became more and more obvious, much more common, and quite frankly, a lot more irritating!

Yes, irritating!

Why?

Because I was wasting a considerable amount of my valuable time and money on promises of new ideas, but what I was actually getting were old ideas 'painted a different color' - over and over and over again!

So, my gift to you, even if you have no interest in The Copywriter's Brain, is to realize this:

If you've been studying copywriting for even a little while, you've likely been exposed to 80% - 90% of the most important ideas, concepts, tips, and techniques you need for becoming a world-class copywriter.

As a matter of fact, I'd go as far to say that nearly everything you really need to know could fit nicely into a single well-written 150-200 page book, if that!

It's not brain surgery. :)

So don't sweat the fact that there seems to be an endless selection of copywriting training tools out there - at their core, most of them are largely the same!

The bottom line is that, to become a great copywriter, you don't need another book or DVD, no matter how 'cutting-edge' it is, what you need is a clearer understanding of what you've already been exposed to.

The Birth Of The Copywriter's Brain...

So, now you know these 2 truths:

1. You Need Clarity - To get REALLY good at copywriting, having greater clarity about what you already know is more important than consuming more information.
2. There's Not Much To Get Clear About - When it comes to the topic copywriting, when you weed out the redundancy, fluff, and other 'extras' you find in various copywriting courses, there's not nearly as much to learn as you've been led to believe.

The last thing that's needed is a tool that is built around bringing these two truths together.

In other words, a tool that presents the best collection of masterful copywriting tips, techniques, and other concepts, in a way that's so clear, that reviewing it virtually 'burns' the mindset of a great copywriter into your head!

Introducing The Copywriter's Brain